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Transforming Efficiency in a Booming Thai Cracker Snack Company
Explosive Growth to Operational Zen: A Thai snack giant invests in employee training to cultivate a culture of continuous improvement, ensuring employee efficiency soars.


Synopsis
A Thai healthy snack and dried fruit manufacturer experienced rapid growth, straining factory capacity and employee efficiency. As a consultant and operational turnaround coach, I was tasked with an 8-month team training, analyzing operations, enhancing employee understanding, and refining processes for long-term success.
Challenge
The company's rapid growth outpaced its operational infrastructure, leading to management inefficiencies:
Warehouse issues: Lack of organization, expired products, damaged packaging, and limited space caused time wastage and product loss.
Production inefficiency: Rushed production led to quality issues, labor shortages, and uncooperative behavior, resulting in customer complaints and machine problems.
Employee knowledge gaps: Employees were unaware of their full responsibilities, multitasking led to a lack of focus, and there was a lack of understanding of business operations and problem-solving.
Labor shortages: Delayed operations and a lack of cooperation stalled production.
Machinery: Reliance on trial-and-error adjustments without proper maintenance plans and a lack of scheduled maintenance led to frequent breakdowns and inconsistencies.
Customer risk: Reliance on a single customer for over 50% of total revenue posed a high risk if this customer were lost.
Methodology
Diagnostics: Analyzed employee qualifications, work processes, warehouse layout, and production practices.
Training:
Increased employee understanding of their roles and responsibilities.
Promoted teamwork and cross-functional collaboration.
Educated on best practices in warehouse management.
Cultivated problem-solving and long-term thinking skills.
Advised on reducing reliance on a single large customer.
Process Improvement:
Standardized maintenance plans for machinery and equipment.
Optimized warehouse space utilization for efficient product placement and retrieval.
Established clear product placement protocols to reduce expiration and damage.
Defined workflows and priorities in overall business operations.
Reviewed and improved SAP account codes for better reporting and decision-making.
Project Deliverables
Operational improvements: Consistent maintenance plans, optimized warehouse layout to reduce waste, and product categorization enabled cost reduction and savings.
Employee empowerment: Training increased understanding of business processes, mitigating risks and improving teamwork.
Improved data and reporting: Streamlined SAP account codes, enabling better decision-making from comprehensive reports.
Recommendations
Warehouse management: Implement a barcode system for inventory tracking, set safety stock levels, and conduct regular audits.
Production improvement: Enforce strict quality control measures and invest in automation.
Employee training: Provide ongoing training on warehouse management, quality control, and business operations.
Equipment maintenance: Strictly implement a preventive maintenance program and invest in equipment upgrades.
Customer diversification: Develop new sales channels and co-develop products with customers.
Conclusion
This case study demonstrates the power of training, employee engagement, and data-driven decision-making in navigating the challenges of rapid growth for sustainable success.
Rapid growth necessitates proactive operational improvements. Addressing space constraints, training employees to understand their roles and the bigger picture of cross-functional work, and maintaining equipment are crucial for sustainable growth.
Data-driven insights are key to operational efficiency. Utilizing data to identify inefficiencies and tracking progress are essential for continuous improvement.
Empowering employees fosters engagement. Providing training, clear communication, and a big-picture understanding motivates employees and improves overall efficiency.
Reducing risks on a single customer or supplier can be detrimental. Building a diverse customer base and supply chain ensures resilience.
Want to empower your employees and increase efficiency? Imagine a business where every employee feels valued, every product is readily available, and your profits soar. It's all possible with the right approach. Contact me to help your business grow steadily.